A Fashion Reporter's Take on Virgil Abloh's LV Position
personally, as a well-established fashion house, I wouldn’t make this decision. While Virgil’s style is very creative, it also seems to be more streetwear-geared. Even doing a quick rundown of his previous work with Kanye (what he’s best known for) I see evolving but not outreaching designs/creations. But that’s just me.
However, I will say that LV made a smart move in picking him. He’s very relevant and I think he can honestly only get bigger from here on out. Streetwear is the direction that high fashion is going in whether people like it or not (personally I think there’s a fine line that shouldn’t be crossed) but this is fashion and it’s always reshaping itself. I’m interested in seeing what happens next and LV’s more unusual campaigns grab more attention. I really liked the Japanese influenced collections like the anime figures and the Takeshi Murakami collaboration. LV has been evolving for a long time and it knows how to stay fairly relevant, even if that means broadening its scope to more daring kinds of styles. Honestly I think they were headed in this direction a long time ago anyways. High fashion is becoming so much more accessible in many ways. Even if they’re knockoffs, it has managed to find its way as a staple brand in countries not just like the US but also Vietnam, China, etc. if the brand is being diluted in an illegal way, they can’t really stop it, and to me this is kind of their way of trying to follow the curve of the way their brand is going but also getting ahead of the curve and trying to own it. By choosing Virgil who is connected to Kanye, it’s showing their willingness to branch out and become more approachable.